About Us

Inspirational • Fearless • Self-assured

Mr Vanguard is an award-winning, British fragrance brand, representing a myriad of contemporary men. Launched in the summer of 2017, Mr Vanguard is ushering a new direction in men’s lifestyle - weaving together, style, inspiration and quality, cultivating an aesthetic embodying the Vanguard man.

Every Vanguard man utilises a set of tools enabling him to create his own unique look, and with our fine fragrances, such men are well equipped to step out and spearhead their way to success.

Our striking but understated fragrances create long-lasting scents that are sure to ignite conversation and turn heads for all the right reasons.

"Every Vanguard man is on a mission towards the achievement of success - success, defined on an individual basis. To aid this journey, what better way than a scent that is accessible and affordable, explicitly designed for the inspirational, fearless and self-assured man." - Emmanuel Omoyele, Founder of Mr Vanguard.